Counterfeiting and misuse of QR codes for fraud is a growing trend post-pandemic. Securing QR codes is an obvious countermeasure to these challenges.
Mar 22, 2023
Secure QR Codes: The Future of Packaging Marking
In this ever-evolving digital age, secure QR codes are becoming an essential component in ensuring the safety and authenticity of products, particularly in the industries that are prone to counterfeiting or illicit trade. In this article, we we would like to explain the benefits and features of secure QR codes and how they can revolutionise the packaging industry.
What are Secure QR Codes?
A secure QR code is a physically produced (e.g. printed) QR code that not only provides consumers with access to the product details, but also enables them to confirm the authenticity of that QR code. Unlike traditional QR codes, that by design, can be generated by any 3rd party through public QR code generators, secure QR codes are generated through protected environment for the authorized actors, and allow easy consumer authentication of that authority, what is making them an effective tool in the fight against counterfeiting or general duplication of the original markings.
How do Secure QR Codes work?
Secure QR codes from PiQR are generated through a complex process that involves the use of encryption algorithms. These QR codes can point to any URL. For each code, there is generated a Secure Graphic element, which is inserted into the printing data, linked with a certified trusted printing partner. The Secure Graphic is patented technology based on copy-detection pattern and principles of unavoidable data degradation during printing processes, that is impossible to replicate. When scanned by the consumer, authentication is made available during which the algorithm decrypts the information in secure graphic and provides the user with authenticity confirmation or unlocks access to protected digital assets of the physical product.
The Benefits of Secure QR Codes
The use of secure QR codes provides several benefits for both manufacturers and consumers. For manufacturers and brand owners, it helps to prevent counterfeiting, reduces the risk of product recalls, and provides valuable data about customer preferences. For consumers, secure QR codes provide easy access to important information about the product, including its origin, nutritional content, and sustainability.
As for normal QR coders, also Secure QR codes can be used to enhance customer engagement through the use of augmented reality (AR) technology. By scanning the code, consumers can access AR content, such as product demonstrations, videos, and interactive games. This creates a unique and engaging experience that helps to build brand loyalty and drive sales.
The Future of Secure QR Codes
Based on the OECD report, counterfeiting keeps growing across all industries and new territories, simultaneously QR codes picked up on the usage post-pandemic on any type of product, secure QR codes will become an essential component in the packaging industry. With the rise of e-commerce and online shopping, consumers are becoming increasingly concerned about product safety and authenticity. Secure QR codes provide a simple and effective solution to these concerns, helping to ensure that customers can purchase products with confidence.
In conclusion, secure QR codes are a powerful tool that can revolutionise the product and packaging marking industry. By providing secure and tamper-proof packaging solutions, manufacturers can enhance product safety and authenticity while also providing valuable data about customer preferences. As the digital age continues to evolve, secure QR codes will become an essential component in the fight against counterfeiting and product safety. At PiQR, we are committed to providing our customers with the latest and most innovative packaging solutions, including secure QR codes.